I’m writing this edition of Impact from ASCM CONNECT 2024: Europe in Brussels. This immersive supply chain education program offered so many valuable insights, often brought to life through fascinating accounts and case studies. On a personal note, I’m proud that ASCM makes it possible for supply chain professionals to connect, collaborate and create exciting new partnerships at events such as this one. And I’m inspired by the diverse perspectives of so many industry champions, driving us toward the common goal of a better world through supply chain.

Interestingly, the European supply chain community also has cause to be inspired this week, as Reuters has just reported that “the long-running downturn in eurozone manufacturing may have turned a corner.” In fact, the article cites several promising signs: First, an index measuring new orders in manufacturing rose to its highest level in two years. This, along with increased production output, suggests a potential turning point. Meanwhile, policymakers are identifying new ways to incentivize innovation, address energy price disparities and improve worker training programs to bridge the skills gap, which also heightens overall business confidence.

Attendees at ASCM CONNECT: Europe investigated these and many other global trade trends at a keynote speech by ICC United Kingdom Secretary General Chris Southworth. The International Chamber of Commerce is the world’s largest business organization representing 45 million companies with 1 billion employees in 170 countries. Southworth is an expert in creating modern digital trade ecosystems, and his keynote focused on collaboration and navigating a complex globalized world. Some key takeaways:

• Collective effort: The success of supply chain transformation hinges on shared responsibility among businesses, governments and consumers. Collaboration is key to overcoming challenges including data privacy regulations and ensuring everyone benefits from globalization and digitization.
• Transparency and consumer trust: Supply chain organizations need to simplify how consumers access information about product origins and use data to empower more informed choices.
• The power of storytelling: Compliance and sustainability efforts need compelling narratives that go beyond technical jargon. Effective communication strategies are needed to engage audiences.
• Leading change: The supply chain sector needs to be more vocal in advocating for its needs and the benefits it brings to the global economy. Sharing best practices is crucial for navigating rapid change and overcoming short-term hurdles.
• Adapting to a changing world: Globalization is here to stay, but it needs to adapt to be more balanced and inclusive. Businesses should consider the impact of reshoring on developing economies and advocate for policies that promote sustainable growth for all.

Southworth’s overall message was one of optimism; more importantly, it was a call to action. By sharing information and communicating effectively, supply chain professionals can build a more sustainable and prosperous future for our global networks.

Of course, we can’t reach these goals without industry experts like you. So I hope you’ll join us for ASCM’s next exciting event, ASCM CONNECT 2024: North America. This dynamic three-day conference is dedicated to the latest trends and innovations, plus essential collaboration to shape the future of our profession. Register today by June 22 to save up to $800 — I look forward to experiencing industry-leading education with you this September in Austin!